![Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful' Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful'](https://www.telegraph.co.uk/content/dam/business/2018/04/03/TELEMMGLPICT000159268096_trans_NvBQzQNjv4BqaRL1kC4G7DT9ZsZm6Pe3PehAFAI_f6ud569StXyOKH0.jpeg)
Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful'
![Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode](https://c8.alamy.com/comp/2D0EHH3/bally-chief-executive-frederic-de-narp-poses-june-8-2015-during-the-ft-business-of-luxury-in-monte-carlo-monaco-bally-the-long-struggling-swiss-leather-goods-maker-is-back-in-growth-mode-after-years-of-stagnant-sales-buoyed-by-more-contemporary-designs-and-solid-demand-from-japanese-and-us-buyers-its-chief-executive-said-frederic-de-narp-said-he-aimed-to-lift-ballys-annual-sales-to-1-billion-euros-113-billion-within-5-10-years-from-its-current-level-of-400-million-euros-the-164-year-old-company-one-of-europes-biggest-shoe-makers-before-world-war-i-has-lacked-a-clear-strategi-2D0EHH3.jpg)
Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode
![Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful' Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful'](https://www.telegraph.co.uk/content/dam/business/2018/04/03/TELEMMGLPICT000159268097_trans_NvBQzQNjv4BqoNNSexKcI53-HHJW8z5oHN2zu8eE3xlap_UxrZYPcsw.jpeg)
Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful'
![Bally store launch - New Bond Street - Lupita Nyong'o, Benedict Cumberbatch, Luke Evans, Tallulah Harlech and Arizona Muse | Tatler Bally store launch - New Bond Street - Lupita Nyong'o, Benedict Cumberbatch, Luke Evans, Tallulah Harlech and Arizona Muse | Tatler](https://media.tatler.com/photos/6141d32eeb8b78290b17ca90/master/w_320%2Cc_limit/Frederic-De-Narp-Luke-Evans-Tatler-23Oct14-pr_b.jpg)
Bally store launch - New Bond Street - Lupita Nyong'o, Benedict Cumberbatch, Luke Evans, Tallulah Harlech and Arizona Muse | Tatler
![Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode](https://c8.alamy.com/comp/2D08PFY/bally-chief-executive-frederic-de-narp-poses-june-8-2015-during-the-ft-business-of-luxury-in-monte-carlo-monaco-bally-the-long-struggling-swiss-leather-goods-maker-is-back-in-growth-mode-after-years-of-stagnant-sales-buoyed-by-more-contemporary-designs-and-solid-demand-from-japanese-and-us-buyers-its-chief-executive-said-frederic-de-narp-said-he-aimed-to-lift-ballys-annual-sales-to-1-billion-euros-113-billion-within-5-10-years-from-its-current-level-of-400-million-euros-the-164-year-old-company-one-of-europes-biggest-shoe-makers-before-world-war-i-has-lacked-a-clear-strategi-2D08PFY.jpg)